Publish in Special Reports - Wednesday, November 13, 2013
Clarin leads the way in Internet ads in Argentina just as the media company is forced to restructure from government pressure.
Argentina leads the way, while Brazil sees little or no growth.
BY LATINVEX STAFF
Argentina will pass both Brazil and Mexico as Latin America’s largest market for Internet advertisements, starting next year, according to UK-based ad agency ZenithOptimedia. One beneficiary: Clarin, the media group under attack from the Argentine government of President Cristina Fernandez de Kirchner.
Meanwhile, Chile, Colombia and Mexico will also see healthy growth in online ad spending, the agency predicts.
All in all, the value of Internet ads in Latin America will grow by ...
Keywords: Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Mexico, Panama, Peru, Uruguay and Venezuela