Foreign hotel chains are expanding aggressively in Latin America.
BY JOACHIM BAMRUD
Despite the economic slowdown in Latin America this year, the hotel sector is ramping up as never before, driven by confidence in the region’s long-term potential. International chains like InterContinental Hotels, Hilton, JW Marriott, Radisson, Starwood and Wyndham are all expanding their presence in Latin America.
“We have ambitious growth plans in Latin America,” says Paulo Pena, senior vice president for Latin America at Wyndham Hotel Group. “We will double the size in fairly short order.”
The company, which plans to increase the number of hotels in Latin America from 135 to 257, aims to have Wyndham brands in every major city in Mexico, Brazil, Colombia and Peru.
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