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Diego Dzodan was appointed president of SAP Latin America in April after holding several key positions at the company. (Photo: SAP)
Colombia has one of the highest users on Facebook in the region, 30 percent of Colombians have smart phones and almost everyone in Colombia has a cell phone, SAP points out. (Photo: Colombian President's Office)
Wednesday, June 18, 2014
Special Reports

SAP: Cloud Cements Latin America Success

Cloud, reorganization helps SAP boost its Latin America business.

BY ANASTASIA MOLONEY
AND JOACHIM BAMRUD

BOGOTA – As Colombia’s economy continues growing at healthy rates, one major beneficiary is Germany-based SAP, the world’s largest business software company.

SAP sales of software licenses in Colombia grew by 113 percent during the first quarter, the strongest increase for the company in Latin America, according to Francisco Reyes, country manager for Colombia and Ecuador. “Demand for SAP software products and services is growing as Colombia’s emerging economy continues to grow,” he says.

Colombia is SAP’s third-largest market in Latin America after Brazil and Mexico. However, the strong growth is not isolated. “The Latin America region is an important growth engine for SAP,” says Rodolpho Cardenuto, the Brazilian who last month became president of SAP’s new Global Partner Operations organization after overseeing operations in the Americas.

SAP is also growing strongly throughout Latin America, where it now boasts more than 15,000 clients. Markets like Argentina, Venezuela, Central America and the Caribbean also showed double- to triple-digit growth during the first quarter.

Major SAP clients in Latin America include Brazilian state oil producer Petrobras (Latin America's largest company), Mexican state oil giant Pemex and private chemical giant Mexichem; Bancolombia and Grupo Aval in Colombia and food and beverage company Empresas Polar, Banesco bank and state oil company PDVSA in Venezuela.

Key to SAP’s success has been the offer of cloud solutions.  Frost & Sullivan estimates ...

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Keywords: Brazil, Caribbean, Central America, Cloud, Colombia, Constellation Research, Frost & Sullivan, Mexico, SMEs, Venezuela

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