America’s newspaper industry manages to grow despite increased competition from
While newspapers in the United States and Europe are struggling to survive,
their counterparts in Latin America are having more success.
Latin America’s newspaper sector last year saw
advertising revenues grow by 3.9 percent to $6.2 billion, according to
UK-based ZenithOptimedia. That compares with an 8 percent decline in the United
States and an 8.4 percent fall in Western Europe.
This year, Latin America’s newspapers are expected to see
a 12.8 percent increase to $7.0 billion as the US and Western Europe continue
their declines. And next year, Latin
American newspaper ads should see a further increase of 11.9 percent.
Newspapers in both Brazil and Mexico, Latin America’s two
largest economies, are seeing some declines as a result of weak economic
performance in both countries.
But newspapers in Argentina, Colombia, Costa Rica, El
Salvador, Panama, Peru, Uruguay and Venezuela are all growing their advertising
Argentina, the top newspaper ad market, is expected to
see a 27 percent increase this year to $2.5 billion.
Colombia, the third-largest newspaper ad market, will
likely see a 5.1 percent growth to $624 million, while Venezuela (the
fourth-largest market) is expected to see a 10.8 percent increase to $554
Peru, the 8th-largest newspaper ad market, should see
revenues grow 4.5 percent to $115 million, ZenithOptimedia estimates.
El Salvador’s newspaper ad sales will likely grow by 2.6
percent to $319 million. Despite its
relatively small size, the country’s newspaper advertising is higher than
larger countries like Peru and Costa Rica and only 9.4 percent lower than that
of Mexico, Latin America’s second-largest country in population and GDP.
Meanwhile, Costa Rica is expected to replace Ecuador in
newspaper ad sales this year thanks to a 10.3 percent increase to $107 million.
second-largest newspaper ad market in Latin America, will likely see 3.7
percent decline this year to $1.6 billion.
Meanwhile, Mexico’s newspaper ad spending is set to fall 2.2 percent to $352
million. Despite Mexico’s size (population of 117.6 million), its newspaper
sector ranks behind four smaller economies.
newspaper ad market is expected to remain flat next year and then grow by 2.9
percent in 2016, while Mexico’s market will likely see a 2 percent decline next
year and another 0.9 percent fall in 2016.
However, both Brazil and Mexico are still
faring better than the United States, where newspaper advertising is expected
to drop for the 8th consecutive year to a level that represents a
58.9 percent decline from the 2006 level, according to ZenithOptimedia.